Esther Walker : A bit of context

When deciding what route to go down with the branding for Esther there were a few things that really caught my eye. 

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In genreal I have been seeing a lot of these retro styled pieces of design, more specifically within branding. There are some really nice pieces around, here are a few of my favourites.

1) With almost all of these designs there is a similar pattern, the shapes and motifs used are all quite similar. The type is nice on this, it's quite a simple logo with simple elements but put together it makes something that gives a distinct impression of being several decades old. (Apart from the web address obviously). Unknown designer.

2) Again, the same as above really. The shape is quite similar to the above, circular. But it's what goes on inside the circle that makes it interesting. More specifically the immediate shape inside of the circle.(By Taste of Ink).

3) This is my favourite, and probably the one piece that has led me into the design direction I am following. It's so basic, but it's so good. It's for an ice cream bar, there is no image to show this but somehow it still looks perfect for it. Unknown designer.

4, 5 & 6 ) All quite similar in terms of form and style. Again, the overall effect of the visual is the same. This is exactly the same sort of kitsch, retro feel I want to give Esther's brand.