Design for Print, Part 2. 


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For some reason I've got it into my head that my packaging design needs to be all white and minimal and beautiful and clean looking. I don't know why though. It's not realllllly what I'm about. So I've spent a week stressing out about how I have to make this beautiful piece of design thats completely the opposite to what I'm good at. So I need to stop thinking about nice clean white design and start think about how to apply what I'm good at to this brief. 




I'm a bit short on the development sheet thing for my 'product' which we don't have to make but I want to knock out some prototypes just to get a feel of what it would look like. I'm going to make a life clock, with a similar principal to Bertrand Plane's life clock (see below). However the clock will be in a wooden block format. Displaying how many years, months and days the user has lived. My aim is to make the user more aware of how they spend their time, hopefully motivating them to do something useful or productive everyday. My packaging will package and instruct.

Clock format, similar to how I would like my graphic product to look, although to display: YY-MM-DD I would need six blocks. 


In terms of package design I've looked at a lot of packaging which has embossing on it. I really like this, but need to decide on where it would fit in between all the other factors I want to incorporate into my packaging design.


After deciding I could never happily produce something I'm not comfortable designing ( the minimal white vision I had earlier on in the project) I chose to design with the skills I use best, Illustration. 
I like the idea of my packaging being three colour. It's a nice uneven number and allows the design to be colourful without looking either minimal or cluttered.


Package designs that have given me some ideas:

“The idea of this project is to promote a more healthy food consumption and, concurrently, to also promote sustainable local agriculture, which involves methods that do not harm the environment, respect workers and animals, provide fair wages to farmers and support farming communities."

Designer: Isabela Serta, Brazil

Words & image: lovelypackage.com

"Frantz & Ivy is a new family bakery, with identity and packaging designed by Fay K. Pal. 

his duality is manifested in the brand identity — straight-laced typography partnered with whimsical illustrations. Frantz and & Ivy are depicted a quirky cartoon couple, transforming the owners into brand mascots. The clean black-and-white feel uses CMYK (and occasionally, brown) to identify certain products, and to bring in a bit of color, of course."

words and image: thedieline.com

"Seth Ciferri has been making custom tattoo machines since 1994 creating a range of unique liners and shaders. One of his latest is the "Light Roast" liner and in keeping with the roast theme, Seth partnered with fellow Portland business Courier Coffee Roasters to create a special packaging that combines the liner with ½ pound of coffee. Bringing together the two entities was Keegan Wenkman, who created some lovely lettering and illustration compositions for each, and printing those on a kraft paper bag. The result is something we will call Rustic Independent Chic. Or not. Point being, it's very nice. And, also, very hard as Keegan shares:

"It's terribly hard to print letterpress coffee bags, but possible. I had to build a jig of masking tape to fill the gap in the bag from its side folds in order to get a reasonable print… lots of fun though… its was low run, hand-fed and duo-tone, which made everything better." 

words and image: thedieline.com